Whatfix is a digital adoption platform (DAP) that enables software users to maximize the potential of applications across various interfaces, including web, desktop, and mobile. The company's primary market is large organizations, with over 150 of the Fortune 1000 companies among its clientele. It operates globally, with offices in the US, UK, Germany, Australia, Singapore, and India.

The company's business model revolves around providing a data-driven DAP that enhances user engagement and efficiency. By integrating with applications, Whatfix provides in-app training and guidance, helping users navigate complex software and processes. This not only improves user proficiency but also reduces the need for extensive training and support, leading to significant cost savings for businesses. For instance, one of their clients reported resource savings worth about $950,000 that could be redirected towards profit-generating activities.

Whatfix's revenue comes from the subscription fees paid by businesses for using its platform. The company's value proposition lies in its ability to customize its platform to suit the specific needs of different businesses and processes, making it a versatile solution for a wide range of industries.

In summary, Whatfix is a leader in the digital adoption space, providing a platform that enhances software usability, reduces training costs, and improves employee productivity.

Keywords: Digital Adoption Platform, Software Usability, Employee Productivity, In-App Training, Cost Savings, Global Operations, Customizable Platform, Fortune 1000 Clients, Subscription Revenue, Workplace Employee Engagement.