Roster is a software platform designed to help brands manage and grow their community of ambassadors, influencers, athletes, and affiliates. Operating in the digital marketing and influencer management space, Roster serves businesses looking to amplify their brand reach and sales through user-generated content (UGC) and referrals. The platform provides tools for automatic product seeding, rewards systems, and campaign management, making it easy for brands to engage with their ambassadors and track performance over time. Roster's business model is subscription-based, offering various tiers of service depending on the size and needs of the client. Revenue is generated through these subscriptions, as well as potential add-on services. The primary clients are brands and companies seeking to leverage authentic word-of-mouth marketing to enhance their market presence and drive sales. Roster simplifies the process of turning customers into brand advocates, ensuring that the promotion is genuine and relatable.

Keywords: brand ambassadors, influencer management, UGC, referrals, digital marketing, product seeding, rewards system, campaign management, word-of-mouth marketing, subscription-based.