Wurl is a dynamic startup that specializes in providing a cloud-based platform for TV channel creation and distribution. The company primarily serves content creators, broadcasters, and media companies looking to expand their reach through Over-The-Top (OTT) and pay TV services. Wurl operates in the digital media and entertainment market, which is rapidly growing due to the increasing demand for streaming services.

Wurl's business model revolves around offering a comprehensive suite of tools that allow clients to upload, manage, schedule, and distribute their video content seamlessly. Clients can upload their videos, metadata, and thumbnails to create assets for their programming schedules. The platform also enables the scheduling of live programming, mid-roll ad insertion, and distribution to multiple destinations, making it easier for clients to manage their content at scale.

The company makes money by charging fees for its various services, such as connecting to different platforms like Samsung TV Plus, Twitch, Sinclair STIRR, and Roku. These fees can vary based on the type of service and the scale of distribution required by the client.

Wurl's platform is designed to be user-friendly, allowing clients to program their channels months in advance and automate recurring playout events. This automation helps clients save time and resources, making it an attractive option for those looking to streamline their content distribution processes.

In summary, Wurl is a key player in the digital media landscape, offering a robust platform that simplifies the creation, management, and distribution of TV channels. By leveraging its cloud-based technology, Wurl helps clients reach a global audience of 130 million viewers, enhancing their visibility and revenue potential.

Keywords: cloud-based platform, TV channel creation, content distribution, OTT services, pay TV, media management, video scheduling, live programming, ad insertion, global reach.